OVERVIEW: The University Affiliated Research Center (UARC) is a collaboration between the University of California and NASA Ames Research Center dedicated to advancing the state of the art in Aerospace, Earth Science, Space Science, and Computer Science.

The University Affiliated Research Center (UARC) wanted to establish a brand identity that  blended its academic heritage with its scientific research mission.

The UARC is a joint collaboration between the University of California and NASA's Ames Research Center established for the purpose of leveraging academic research across the UC System and NASA to advance the state-of-the-art in Aerospace, Earth Science, Life Science, and Computer Science research.


With this foundation, the UARC wanted to establish a brand identity for itself as it looked to expand its research grants and funding beyond its relationship with NASA. The UARC engaged TCG Creative to create an image for the organization that represented its academic roots while promoting its world-class scientific research capabilities.


The result of the collaboration was the design of a look based around shades of blue and gray which established a high-tech feel for the organization, and then leverage yellow as a secondary color to provide energy for the brand, and inject a sense of newness and discovery. Adding textures and subtle gradients provide extra dimension to the visual look of the brand, giving it room to expand while remaining true to mission. Lastly, the Eurostyle typeface helps ground the organization and give it solidity and purpose.




• Logo Design
• Style Guide

• Collateral Design

• PowerPoint Template

• Web Design

• Trade Show Booth Design

• Video Production

• Photography

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